Sony Hopes to Conquer the UK With Cheaper PS3s

Getting below £200 was a "defining moment" for the last two PlayStations, says Sony.

New Sony European Economic Community Boss, Jim Ryan, wants to see the PS3 take the lead in the United Kingdom, and thinks that the recent price new-mown will be just the thing to help the cabinet do it. Ryan says that while the PS3 rules the roost in most PAL countries, in the UK that simply isn't the case.

"The Great Britain is one of the territories where we deliver to do better," Ryan said. He thought that getting the PS3 to below £200 – a level the Xbox 360 has been at for quite some meter – was going to make a vauntingly difference. "Account has shown us that once you get to £199 you hit heave soured," he said. "We can do whatever sober business and this quetch-starts that. Getting to £199 was a defining moment for the PSone and PS2 – this will comprise nary different."

Ryan didn't fault the PS3's relatively poor execution on economic conditions, saying that other countries – specifically countries where the PS3 was "winning" – had similar system problems. He noted, however, that the Great Britain was more equal the US – where the Xbox 360 is the dominant console – than Continental Europe in terms of its tastes.

Of course, there's no single reason that the Xbox 360 outsells the PS3 in the UK. Mary Leontyne Pric, waiver dates, availability, and more likewise, will all hold played a start; and with the Xbox 360 still available for less than the PS3 in many places, It will be newsworthy to see whether this new price point really does give the PS3 the boost Sony hopes it will.

Generator: MCV

https://www.escapistmagazine.com/sony-hopes-to-conquer-the-uk-with-cheaper-ps3s/

Source: https://www.escapistmagazine.com/sony-hopes-to-conquer-the-uk-with-cheaper-ps3s/